Why Bar Shield?
Starting a company is a daunting task. There is no doubt that all decisions made at the inception of a company will influence the success and direction of a company for years to come. When it came to choosing our ethos, many options were brought to the table. We wanted something that was going to have an underlying meaning that matched our own personal values, but also related to our flagship barbell maintenance kit.
After some thoughtful deliberation, our minds settled in ancient Greece with the Spartans and their warrior ways. More specifically, we became interested in the concept of the phalanx formation. This formation allowed each Spartan to join in with their own individual shield to protect themselves and the man next to them. If you have ever seen the movie 300, you know just what we are referencing. An embodiment of brotherhood, teamwork, sacrifice and accountability, the phalanx formation is the concept that we apply in daily life and want to put forth to the world.
Thus, the word shield was inserted into the name of our first product, and the lambda symbol from the front of the Spartan shield is branded into each wooden brush that goes into our kits. Each time that you use our kit, you will not only protect your barbell from the elements, but it will serve as a reminder of the noble warrior culture from years ago.
“You have never tasted freedom, friend," Dienekes spoke, "or you would know it is purchased not with gold, but steel.” - Steven Pressfield, Gates of Fire